How come we watch so much TV?
Maybe because it is there. But analysts have studied the appeal of various TV categories, and advertisers and TV networks have invested tons of money in attempts to reach audience categories of a particular age, sex or income level. Studying TV Tokenism, we step into the mostly unknown world of TV programming.
Most of these efforts have focused on answering the question, "Who watches?" But analysts have gone beyond the demographic categories to focus on how television viewing fits in with other leisure time decisions including other media choices like movies, magazines, newspapers and sports events.
Even a basic look at the categories creates some common assumptions. For example, young, blue-collar males watch TV sports less frequently than any other male group. African american viewers watch more television but also read the highest percentage of newspapers. Teenage boys like programs that poke fun at male authority figures, perhaps because they want to see someone "stick up to the man".
This rebel is sometimes caused by parents, teachers, or any other adult that has some control of their life. At one point in our lives we always wanted to stick prove ourselves that we are in control, and perhaps for some young adults they turn to these TV shows for guidance.
For us students, we are starting to reach the young adult age group, so get ready to watch much more sports and prime time television.
No comments:
Post a Comment